Instagram provides powerful insights, known as analytics, that help you understand how your content is performing. In this tutorial, we will guide you through setting up your Instagram professional account and accessing your analytics to better understand your audience engagement and reach.
How to Check Instagram Analytics
- Open the Instagram app on your mobile device.
- Tap on your profile icon located at the bottom right of the screen.
- Tap the three lines at the top right corner to open the menu.
- Scroll down and select Account Type and Tools.
- Tap on switch to Professional Account. Instagram will ask you to select a category that best fits your account. Choose something relevant, like Digital Creator.
- After selecting a category, tap Done.
- Select the option Creator and then tap Next.
- If your Professional Dashboard doesn’t appear immediately, close and reopen the Instagram app.
- Once reopened, go to your profile and locate the new option at the top called Professional Dashboard. Tap on it.
- Inside the Professional Dashboard, you will find sections such as Accounts Reached, Accounts Engaged, and Total Followers.
- Tap on Accounts Reached to see how many people have viewed your posts and reels.
- Tap on Accounts Engaged to check how many people have interacted with your content.
By following these steps, you’ll have a clearer understanding of how your Instagram content is performing and which areas need attention.
Watch the video version: How To Check Instagram Analytics 2025 (iPhone & Android)
Understanding Instagram Analytics
Instagram analytics, or insights, provide a comprehensive overview of your content performance, enabling you to tailor your strategy to enhance audience engagement. Insights such as Accounts Reached can inform you about the number of unique accounts that have seen any of your posts, providing clues into the reach your content is garnering. Additionally, Accounts Engaged reflects the interactions, such as likes, comments, and shares, offering a more in-depth understanding of how well your audience is connecting with your content.
Analytics are crucial for content creators, businesses, and individuals looking to grow their presence on Instagram. They help in identifying trends, understanding the types of content that resonate with audiences, and making data-driven decisions to improve future posts. By tracking these metrics regularly, you can refine your content strategy to better meet the needs and preferences of your followers, ultimately leveraging insights to achieve greater success on the platform.