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Is Canvas The Best Car Subscription Service For You?
by Canvas • April 3, 2019


Is Canvas The Best Car Subscription Service For You?

The vehicle subscription marketplace is evolving rapidly. While Canvas faces a host of competition – from auto manufacturer-backed efforts to dealer-based programs – our combination of features and benefits is tough to beat. The primary differentiators between programs include service areas, monthly costs, upfront fees, mileage limits, flexibility, and vehicles offered. Let’s take a look at how Canvas stacks up against the competitors.

Access by BMW

Access by BMW offers three monthly service tiers: Icon ($1,099), Legend ($1,399), and BMW M ($2,699). The Icon tier includes the 330i, 330e, X2, X3, M240i convertible, and i3. The Legend tier adds the 530e xDrive iPerformance, 540i, X5 xDrive35i, 440i Coupe, M2 Coupe, and 440i Convertible. The BMW M tier turns the dial up by adding the M5 Sedan, X5M, X6M, M4 Convertible, and M6 Convertible. Access by BMW subscriptions include insurance, maintenance, roadside assistance, and concierge delivery. A $575 activation fee is required. The program is currently offered only in Nashville.

Audi Select

The Audi Select monthly subscription service offerings provide two tiers. The Full Access tier includes the A4 sedan, A5 Cabriolet, Q5 SUV, S5 Coupe, and Q7 SUV at a monthly fee of $1,395. The $995 Introductory tier includes the A4 and Q5. The program includes insurance, maintenance, roadside assistance, and two concierge-delivered vehicle swaps per month with unlimited mileage. Two Silvercar rental travel days are provided in major metropolitan markets. The program is available only in the Dallas/Fort-Worth area.

Book by Cadillac

Book by Cadillac paused operation in December 2018 but is scheduled to resume in the first quarter of 2019.


Borrow is an electric vehicle (EV)-specific subscription service with three-, six-, and nine-month terms. The company offers EVs in four categories: Campus (Smart Fortwo electric drive), City (Fiat 500e and Nissan Leaf), Premium (BMW i3 and VW e-Golf), and Platinum (Tesla Model S). Vehicle maintenance, charging credits, and “near limitless mileage caps” are included, but insurance is not. Fees are strictly monthly—no down payment is required. Nine-month fees range from $199 per month for a Smart Fortwo to $1,499 per month for a Tesla Model S. The program is currently available only in Los Angeles.


The Canvas fee structure consists of a month-by-month car price, a monthly subscription price (based on the subscription length), and a mileage package, with insurance and maintenance included. The longer the subscription, the lower the monthly subscription fee. Monthly car prices start at under $350. A 12-month or more subscription is $50 per month. The first 500 miles each month are free and an unlimited mileage package is roughly $100 per month. Canvas car subscriptions also include the ability to add additional drivers and even swap vehicles every month. Canvas is a Ford-owned company and began operation by exclusively offering Ford and Lincoln vehicles. The fleet has expanded to include vehicles from other manufacturers including Chevrolet, Dodge, BMW, Honda, and more. Canvas is currently available in Los Angeles and San Francisco, but is coming to Dallas, Texas very soon.

Care by Volvo

Care by Volvo is a factory-backed 24-month subscription service. The program offers the Volvo S60 and XC40. It includes insurance, service, and maintenance, along with 15,000 miles per year. A $500 deposit is required. There is no upfront fee. Monthly fees start at $700 for the XC40 Momentum. Care by Volvo is currently available across the U.S.A.


Carma is a dealer-based month-to-month subscription service platform that allows monthly vehicle swaps. Plans start at $499 per month with 500 miles. The plans are all-inclusive, with routine maintenance, repair, and insurance included. The program is currently available in several metropolitan areas.


Fair requires an up-front Start Payment, with monthly payments and “the freedom to walk away at any time.” All vehicles are six years old or less and have fewer than 70,000 miles on the odometer, with a wide range of brands. The program includes a limited warranty, roadside assistance, and routine maintenance. Drivers are responsible for repairs. Insurance and “extra wear-and-tear protection” are available at additional cost. Fair offers a specific program for Uber drivers in California for $185 per week that includes insurance, with a weekly commitment. The program is offered in major metropolitan markets.


Flexdrive is a “car subscription technology and services company” targeted at dealers and fleet owners. The platform is a joint venture of Cox Automotive and ARI. It is currently in 17 cities including Atlanta, Austin, and the Philadelphia metropolitan area. Flexdrive also powers Lyft’s Express Drive program, which includes unlimited miles and insurance when drivers complete a minimum of 20 rides every seven days.


HyreCar offers rentals for Uber, Lyft, and Instacart drivers on a daily basis with no contracts or sign-up fees. The company launched as a peer-to-peer rental platform and has pivoted towards a dealer-based model. HyreCar operates in all 50 states.


Less offers a 36-month luxury car leasing program with the option to switch cars annually. The program requires a $399 yearly fee and a $4,999 up-front fee. A factory-backed maintenance plan and 12,000 miles are included, with excess miles billed at $0.25 per mile. The program is available only in the San Francisco Bay Area.

Lexus Complete Lease

Lexus Complete Lease is an inclusive 24-month leasing plan. It includes insurance and maintenance, along with tire and wheel coverage. Only the UX200 and UX 250h Hybrid are available. The program is currently available in California, Florida, Illinois, Indiana, Massachusetts, New Hampshire, and Rhode Island.

Mercedes-Benz Collection

The Mercedes-Benz Collection is a high-end monthly subscription program with concierge delivery, unlimited swaps, and unlimited mileage. The monthly fee includes insurance, service, maintenance, and roadside assistance. There are two tiers. The Reserve Tier ($1,595) includes the E 300 Sedan, E 400 Wagon, E 400 Coupe, E 400 Cabriolet, AMG C43 Coupe, AMG SLC43 Roadster, AMG C 43 Sedan, GLE 350 SUV, and AMG GLC 43 SUV. The Premier tier ($2,995) includes the AMG E 63 S Sedan, AMG C 63 S Sedan, S 560 Sedan, SL 550 Roadster, AMG C 63 S Coupe, AMG GLE 63 S Coupe, G 550 SUV, GLS 550 SUV, and AMG GLE 63 S SUV. There’s a $495 activation fee. The program is available only in Philadelphia and Nashville.


Mobiliti is a dealer-based month-to-month subscription service. Vehicles vary by location. There is no down payment or application fee. Mobiliti’s monthly fees include routine maintenance, a limited warranty, roadside assistance, and insurance. The program is currently available through dealers in Michigan, New Jersey, Pennsylvania, and Texas.

Porsche Passport

Porsche Passport provides high levels of performance and flexibility with a range of concierge-delivered Porsche vehicles. The monthly program includes unlimited vehicle swaps and mileage. Two levels are available: Launch and Accelerate. Launch vehicles include the 718 Cayman and Cayman S, 718 Boxster and Boxster S, Macan and Macan S, as well as the Cayenne. Accelerate vehicles include the 911 Carrera, Carrera S, Carrera 4S, and Carrera Cabriolet S; Panamera and Panamera 4S; Macan GTS; plus the Cayenne S and Cayenne GTS. Pricing starts at $2,000 per month, with a $500 activation fee. The program is available only in Atlanta, home of Porsche’s U.S.A. headquarters.


PrimeFlip is a month-to-month subscription plan offering vehicles from a variety of manufacturers. Each vehicle is limited to a month-long span, with 1,500 miles included. PrimeFlip allows for unlimited flips each month. There are two membership plans: Spin ($995 per month) and Cruise ($1,395). A one-time membership fee ($500 to $1,000) is required. The program is available only in New England.


Revolve is a month-by-month two-tier luxury vehicle subscription service. The Luxury tier ($1,900 per month) includes Cadillac, Range Rover, Maserati, and Lexus vehicles, along with the Chevrolet Corvette. The performance-oriented Enthusiast tier ($2,600 per month) includes BMW, Mercedes, Porsche, and Tesla vehicles, as well as the Nissan GT-R. A one-time membership fee ($1,000-$1,500) is required. The monthly fees include maintenance, roadside assistance, and insurance. Two thousand miles per month are allowed. The program is available only in South Florida.